Книжкові видання та компакт-диски Журнали та продовжувані видання Автореферати дисертацій Реферативна база даних Наукова періодика України Тематичний навігатор Авторитетний файл імен осіб
|
Для швидкої роботи та реалізації всіх функціональних можливостей пошукової системи використовуйте браузер "Mozilla Firefox" |
|
|
Повнотекстовий пошук
Пошуковий запит: (<.>A=Potrashkova L$<.>) |
Загальна кількість знайдених документів : 6
Представлено документи з 1 до 6
|
1. |
Potrashkova L. V. Enterprise marketing potential modeling taking into account optimizing and dynamic essence of the potential [Електронний ресурс] / L. V. Potrashkova // Маркетинг і менеджмент інновацій. - 2014. - № 4. - С. 75-83. - Режим доступу: http://nbuv.gov.ua/UJRN/sonkp_2014_4_10
| 2. |
Potrashkova L. Development of the approach to modeling the influence of the external social capital of the enterprise on the decisions of its stakeholders [Електронний ресурс] / L. Potrashkova // Technology audit and production reserves. - 2017. - № 3(4). - С. 35-39. - Режим доступу: http://nbuv.gov.ua/UJRN/Tatrv_2017_3(4)__8
| 3. |
Potrashkova L. Methodological provisions for conducting empirical research of the availability and implementation of the consumers’ socially responsible intentions [Електронний ресурс] / L. Potrashkova, D. Raiko, L. Tseitlin, O. Savchenko, S. Nagy // Маркетинг і менеджмент інновацій. - 2018. - № 3. - С. 133-141. - Режим доступу: http://nbuv.gov.ua/UJRN/Mimi_2018_3_13
| 4. |
Potrashkova L. Improvement of the methodology of justification of design decisions for creating an image video [Електронний ресурс] / L. Potrashkova // Технологический аудит и резервы производства. - 2021. - № 4(4). - С. 11-14. - Режим доступу: http://nbuv.gov.ua/UJRN/Tatrv_2021_4(4)__4
| 5. |
Zaruba V. Analysis of the policy of operation activity of an enterprise with product reservation [Електронний ресурс] / V. Zaruba, L. Potrashkova, L. Guryanova, K. Sokol, I. Kuksa // Eastern-European journal of enterprise technologies. - 2022. - № 1(3). - С. 31-42. - Режим доступу: http://nbuv.gov.ua/UJRN/Vejpte_2022_1(3)__6 This paper examines the process of operative planning of the production of an industrial company under conditions of random fluctuations in current demand. It is shown that under these conditions there are losses, the size of which depends on the adopted policy of operation activity. The policy of operation activity is understood as the rule of making decisions on current production volumes based on information about incoming orders, probable volumes of future demand, and possible losses due to the deviation of capacity load from the normative one. In the paper, it is proposed to assess the effectiveness of each policy of operation activity using the indicator of the limit average economic effect per unit of time for an infinite number of periods. An original approach to assessing the effectiveness of the policy of operation activity with product reservation was developed. It was shown that when using this policy, there is an effect of product "overstock" on the chains of successive periods. It was proposed to select the initial reserve so that the probability of completion of the reservation chain for a given number of periods should be close to unity. Such an approach creates an opportunity to determine the expected economic effect on the chains of reservation of various product types and, as a result, to assess the policy effectiveness in general. An assessment of the effectiveness of the policy with reservation in the form of the dependence of the policy effectiveness indicator on the values of cost indicators was obtained. Comparison of this assessment with a similar assessment of the effectiveness of the policy of fulfilling incoming orders allowed finding a condition under which the policy with reservation is more profitable. It involves ensuring that the magnitude of losses per unit of production associated with the product stock storage does not exceed half the sum of the magnitude of losses per unit of production due to downtime and excess capacity load.
| 6. |
Raiko D. Defining a selection procedure of CRM systems for the information-analytical support to the marketing activities at an enterprise [Електронний ресурс] / D. Raiko, Yu. Shypulina, L. Potrashkova, N. Illiashenko, V. Bozhkova, Z. Konokhova, M. MiroshnYk, S. Nagy, S. Illiashenko, A. Abdunurova // Eastern-European journal of enterprise technologies. - 2024. - № 1(13). - С. 41–58. - Режим доступу: http://nbuv.gov.ua/UJRN/Vejpte_2024_1(13)__7
|
|
|